Aura Skincare

Aura is an uplifting skincare brand that radiates an energy you can feel but can’t quite explain. Each product is designed to leave the user feeling energised and elevated. The secret? Science-backed skincare that layers–boosting not just the skin, but mood and confidence too.

 

 

 

 

Bold type and colourful packaging make this brand stand out on shelves.  I created this branding with just two typefaces and one main brand colour to sit on the colourful background images. The brand feels confident, bold and energetic.

 

 

I decided to use a monospaced typeface for the supporting type to be clear on shelves. This, alongside the tightly kerned wordmark brings contrast and much needed energy.