UKU Tea Packaging
Boutique tea packaging for a charity worker who desires something different with a creative background story. UKU tea is a Japanese matcha tea known for it’s energising and therapeutic properties. UKU is ‘float’ in Japanese which is included in the strapline ‘float through your day’ and relates to effortlessly helping people get through a long day. The demographic is conscious of organic products so the tea is all natural. The packaging design relates to the ancient Japanese marbling technique of Suminagashi which means ‘floating ink’ and is also reminiscent of the dissolving matcha. The logo design is developed from the shapes of the bowls used in the Japanese tea ceremony.