Happy Cat Nanny
All my client projects are great and this was super special as it’s a subject close to my heart. I am a big cat lover and when Stockport Cat Nanny got in touch I was thrilled to chat to them and find out more about their business. Following a discovery meeting I suggested a rename and researched the cat sitting industry for a glimpse into the competitor landscape. It was clear to me that this business needed some bold branding and a cool character to bring some added personality and Happy Cat Nanny was born.
What Kate has designed for me was beyond my imagination. Not only is Kate incredibly creative, she really took the time to meet me, get to know me and my business, and learn more about my passion for cat sitting.
The client had created their initial logo themselves which was to their own admission quite cliched and lacked personality. Following our discovery meeting, I created three design options and the fun, friendly version was selected due to the approachable tone and bold colours.
I did some research into my client’s social posts and it was clear that Laura loved her job. The way she greeted and communicated with the cats on her visits was something I wanted to include. This added tone of voice was something the client didn’t realise she did. Its part of my role as a designer to extract the nuggets of content that is already there and elevate it with clear messaging.
One of my favourite parts of this project has been creating the main icon and cat characters that have lifted the brand and given it some much needed personality. The three characters cover the main types of cats that Laura looks after so I wanted to celebrate this with the illustrations.
Once the client was happy with the logo, styling, colours and illustrations I then rolled the ideas out to print items and a website. This was all on quite a tight budget but I enjoyed every minute of this project and the client was a joy to work with.
I cannot thank or recommend Kate enough for bringing my small cat sitting business to life. Prior to working with Kate, I had no proper branding or a website – just an Instagram page full of videos of me chatting to the cats I care for. I wanted to reach more clients and so the next step was to create a proper brand for my business.
I contacted Kate without a very clear vision. During our meetings, Kate would pick up little tidbits of information, or anecdotes about the cats I care for; and used these to capture the playful nature of my cat sitting, and my gentle and caring approach to our feline friends.
Her designs really portray the light-hearted and fun spirit my business has, whilst also reassuring clients how well looked after their cat will be in my care. Kate created three cat characters to show the different types of cats I care for – they really stand out from the crowd and are so cute – and most importantly, she captured my love for all cats through these designs.
I have had so much positive feedback from existing clients, new clients, and friends and family. Kate has been an absolute pleasure to work with – she is kind, supportive, responsive and inspiring. I cannot wait for our next phase of the branding in the new year. Thank you so much, Kate.