Mama Mojo branding
Mama Mojo is a coaching businesses which helps Mums to live life with more energy, balance and enthusiasm. I was asked to create a brand vision and supporting brand elements for this new start up. A new business with big ideas for working Mums to gain encouragement, gain balance and feel part of a community.
Motivational headlines and helpful messaging is key to this brand, it needed to feel uplifting and not too serious. The brand needed to feel like a playful but grown up club that is non-judgemental. Also relatable and full of personality to stand out in the industry. The tone of voice needed to feel inclusive, supportive and conversational.
To the concept was dedicated to a working Mum with a creative edge. Playful and colourful, the concept focuses on the balance of work and play. The messaging and headlines are motivational and supportive.