NMS Coaching Branding

NMS Coaching approached me for a brand update including logo design, supporting brand elements and overall brand direction. After a discovery call, a brand workshop including target market strategy I created three concepts for review. Following feedback sessions, this version emerged and I’m very happy with how this project evolved. The design feels creative but laidback and has a fun, casual side which brings out the personality of the client.

I asked the client to trust the process with this project and they definitely did. It’s one that got better with the client input. They threw themselves into the design process being very enthusiastic. The feedback was very clear but they were never fixated on what they wanted – allowing the process to dictate.

This is a project where client collaboration really worked. I guided the client through the process and made it fun which I think shows in the output.