Ray Chan is a chiropractor who needed branding and a contemporary looking digital platform to help him get clients. After the research and development stages I designed a logo, graphic elements and a website that looked friendly and approachable.

The colour palette needed to be soft and close-up images were suggested to show the detail and human element in Ray’s work.

 

 

 

I researched other healthcare providers to look at shapes and colours that are relevant to the industry. This research helped the client to feel onboard with the brand development suggestions and to guide the amends.

 

 

 

 

Logo, typeface and icon developments