Repertoire Reformer

Website design for Repertoire Reformer. A refined reformer pilates studio created for those seeking a personal experience. The website reflects its calm atmosphere, highlighting small and focussed classes with expert tuition. The tailored approach was important to highlight alongside the comfortable and welcoming space to build reassurance with their clients.

 

 

To reassure the client that the website design was appropriate for their customer experience. I created a moodboard and style tile highlighting where their customers may also shop and what elements would be good to use for inspiration.

 

 

 

I created a ‘mindset triangle’ to display the core brand values. This makes the values relatable and allows the customer to understand why this studio would be approachable.

 

 

The branding and main brand colour was already set for this project so I introduced a butter yellow as a secondary colour to act as a call to action and to feel relevant to the wellness industry.