UKU tea packaging

Design and packaging artwork for a boutique tea. UKU tea is a Japanese matcha tea known for its energising and therapeutic properties. UKU is ‘float’ in Japanese which is included in the strapline ‘float through your day’ and relates to the joyous boost the tea gives to drinkers. The demographic is conscious of organic products so the tea is all natural. The packaging design relates to the ancient Japanese marbling technique of Suminagashi which means ‘floating ink’ and is also reminiscent of the dissolving matcha. The logo design is developed from the shapes of the bowls used in the Japanese tea ceremony. This project was a joy to work on and I loved learning the marbling technique for the background pattern.